How We Built an Autonomous Growth Engine with OpenClaw, MCP, and Clura
As a technical founder, I’ve built products that work; but marketing them was always a struggle. We lacked time, team, and budget, so our growth stalled on manual effort. This time, for Clura (our ...

Source: DEV Community
As a technical founder, I’ve built products that work; but marketing them was always a struggle. We lacked time, team, and budget, so our growth stalled on manual effort. This time, for Clura (our AI web-scraper Chrome extension), we decided to flip the script: use the product to power our marketing. We built an automated pipeline driven by an MCP (Model Context Protocol) orchestrator running an OpenClaw AI agent, with Clura as one of its tools. In practice, the system generates search keywords, runs Google Maps searches, scrapes business leads via Clura, then enriches and funnels the data into an email outreach agent. All steps are automated by the agent. We treated marketing as data flow, not guesswork. This article covers the full architecture and implementation: what MCP and OpenClaw are, how they interact, how we integrated the Clura Chrome extension for Google Maps scraping, the email sending and warm-up strategies, plus security and compliance. I provide pseudocode, a mermaid fl